A New Year, A New Look

We’re ringing in the New Year with a fresh, new look that better reflects our brand personality and style. As career marketers, we know the value of questioning and reevaluation. As time passes, like anything, your organization grows and changes and so should its marketing strategy. That includes taking a hard look at your current brand identity and marketing content to see if it’s still meeting your needs. Periodically assessing your marketing assets and programs to see if they are not only performing effectively, but also still accurately reflect the values and mission of your company is vital to a successful marketing program and the success of your company overall.

It’s been a while since we’ve taken a look at our own corporate identity and messaging, so we conducted an internal brand audit to see if the message we were putting out there still reflected our goals and image. After some deep reflection and assessment, we worked with some experts (on our own team!) to create a new brand guide to direct our current and future messaging and content. By reviewing our target customers, the services we deliver, and the overall impression we want to make, we created a comprehensive guide that includes:

• A new logo and brand assets

• Refined mission and vision statements

• Our brand personality, tone and voice

• Target customer personas

This brand guide is our ultimate resource for all things marketing and we can create one for your company too.

Now is the perfect time to reflect, reassess and adjust.

Let Us Bring New Life to Your Marketing with a Brand Audit and Brand Guide 

Let us perform a brand assessment to see if your marketing materials still align with your company’s mission and goals. We can deliver not only a comprehensive brand guide to inform all your future marketing content, but also provide strategic direction and tactical execution to ensure your programs are meeting your current marketing goals.