This Marketing Blog Was Written By A Robot

ChatGPT by OpenAI is all the rage right now. This newly trained AI model is described as a wonder, or possibly the first step in the downfall of our civilization, depending on whom you ask. With a model that is far more sophisticated than anything the public has seen from Google search or commercial chatbots, OpenAI’s version doesn’t just scrape the Internet for answers, it collectively analyzes data and compiles a response that is situationally appropriate, if you provide enough information. 

ChatGPT can help write and debug software code, answer complex questions, and write creatively. The latter has lead many people who write for a living, especially marketers, to question if AI could possibly replace the human component in our work. 

I asked ChatGPT to tell me how it (or AI in general) would replace copywriting jobs in the coming decade. This is the direct output…

​​It is difficult to predict with certainty how AI will impact copywriting jobs in the next 10 years, as it will depend on the rate of technological advancement and the adoption of AI in the copywriting industry. However, it is possible that AI could play a role in automating certain tasks within the copywriting process, such as conducting research and generating content ideas.

AI could potentially be used to analyze data and identify patterns in successful marketing campaigns, which could help copywriters create more effective marketing materials. It could also be used to generate initial drafts of copy, which could then be edited and refined by human copywriters.

While AI may be able to assist with some aspects of the copywriting process, it is unlikely to completely eliminate the need for human copywriters in the near future. The ability to write clear, concise, and engaging copy requires creativity, critical thinking, and an understanding of the target audience, which are skills that are difficult to replicate with current AI technology.

Ultimately, the impact of AI on copywriting jobs will depend on how it is used and how well it is able to perform specific tasks. It is important for copywriters to stay current with technological developments and to continuously learn and adapt in order to stay competitive in the changing job market.

Not bad for a bot, right?

Overall, it’s impressive for a system that knows nothing about me, my language style, my preferences or who my audience is. But writing is a creative endeavor, and thus requires more than just information. It also needs creativity to execute well, and while ChatGTP has the capability to create new answers and text from what it learns, that doesn’t mean it is actually creative. Voice and tone can be emulated (as ChatGTP does Shakespeare), but experience cannot. Part of what makes great copywriting comes from the writer’s experience in that topic or with their reader, and crafting a story to bring that experience to life. 

I agree with ChatGPT’s assertion that human perspective is still needed when it comes to copywriting, but I also wonder if it’s just telling me that so that I’ll keep feeding it more data.