Digital marketing plans are something you should review regularly, both to keep up with your programs and to ensure they are successful. Here are a few things to consider as you build your program plans…

The most common website design disasters have one common element... whitespace. Content that is slim and clean, a design that is scannable and navigation that is not crowded or lost... they all come down to a design that embraces whitespace as a design element. Learn more about how whitespace can make your website stand out.

Best practice rules tell us that we should regularly scrub our lists of non-performing names to ensure that our messages are landing in the inbox of only those who are ready for our messages. But, at the Mailchimp Partner Community Kickoff meeting in 2020, I shared the story of a client who proved consistently that the only subscriber who is truly disengaged is one who asks to be removed from the list.

If you've worked with us in the past, you may know that our agency is a Certified Mailchimp Partner. One of the great advantages of this program is the opportunity to connect with other partners, all of whom are true experts in the world of digital and email marketing. In an effort to promote ongoing learning for our followers, a group of us have banded together to provide expert advice every month from our collective decades of experience. This month, we asked the partners to provide their top email marketing tools that everyone should consider.