Blog

Magic Bullet or Perfect Storm - What’s Your Digital Marketing Strategy?

When it comes to marketing strategy, most business executives take the same approach they do to the rest of their business - they problem solve. By nature, this problem-solving approach targets the source of the issue. It puts a laser focus on the cause and then works toward a resolution for that specific issue. I like to call this targeted strategy the ‘magic bullet’ - one issue, one solution.

Digital Marketing

Marketing

Marketing Strategy

Social Media Marketing

Implementing Your Marketing Strategy

In this three-part series we are exploring the common small business problem of “broken marketing”. In Part 1, we discussed how to determine if your marketing is broken, and how to recognize the signs and symptoms of a program in need of help. In Part 2, we covered the development of a marketing strategy and a plan that will help to focus your company on success.

Branding

Digital Marketing

Marketing Strategy

Social Media Marketing

Fix Your Marketing With A Strategy

In this article we discuss the development of a marketing strategy and a plan that will help to focus your company on success.

Who should develop the strategy?

Branding

Digital Marketing

Marketing Strategy

Social Media Marketing

Why Your Marketing Is Broken

Does it feel like your marketing is hopelessly broken? How do you even know if it’s broken, or how badly? Are you feeling frustrated with your efforts or lack of progress with your marketing programs?

In this three-part series, we will help you determine if your marketing is the source of your business challenges, how to fix your marketing programs, and the best way to find the help you need to create a successful result.

Is my marketing broken?

Social Media Marketing

It's Time for "The Talk" About Your Website

We've been building websites for a long time. A. Really. Long. Time. Before most people reading this had an AOL account, we were building websites. Since our company started in 2001, that means a lot of businesses and organizations have come to us for their first, second or even third website revisions.

Branding

Digital Marketing

Website Design

8 Vital Lessons from INBOUND15

As a newbie to the INBOUND conference, I wasn't quite sure what to expect. The majority of my clients are not Hubspot users, let alone fanatics, which meant that much of the product-centric content would have little appeal. Coupling that with the fact that I'm far from a newbie to the digital marketing space, (closer to dinosaur) I wasn't sure how much there was to learn, or if what was presented would have relevance in my day-to-day job function.

Social Media Marketing

Five Reasons Why...Every Small Business Needs to Blog

One of the questions I hear regularly from small businesses is why they should bother to blog. Blogging is time-consuming, tedious, and requires regular investment of energy that can be hard to schedule. So why should you blog? Because you can’t afford not to...

Marketing Strategy

How to Choose a Web Designer

When a small business owner asks this question of their colleague, it's often because they are hoping for a quick and simple answer that will get their own website done with speed and ease.

But there are other questions you should be asking, questions that will make sure that the web designer you choose will create the right online presence for your business, and not just a fast-and-easy solution.

Website Design

About the Blog

Learn more about digital marketing, marketing strategy, social media marketing, email marketing, lead generation and more in our blog. Written by our team of marketing professionals, we provide the top tips and advice from our decades of digital marketing experience.