It's Time for "The Talk" About Your Website

We've been building websites for a long time. A. Really. Long. Time. Before most people reading this had an AOL account, we were building websites. Since our company started in 2001, that means a lot of businesses and organizations have come to us for their first, second or even third website revisions.

Branding
Digital Marketing
Website Design

8 Vital Lessons from INBOUND15

As a newbie to the INBOUND conference, I wasn't quite sure what to expect. The majority of my clients are not Hubspot users, let alone fanatics, which meant that much of the product-centric content would have little appeal. Coupling that with the fact that I'm far from a newbie to the digital marketing space, (closer to dinosaur) I wasn't sure how much there was to learn, or if what was presented would have relevance in my day-to-day job function.

Digital Marketing
Email Marketing
Marketing
Marketing Strategy
Social Media Marketing

Five Reasons Why...Every Small Business Needs to Blog

One of the questions I hear regularly from small businesses is why they should bother to blog. Blogging is time-consuming, tedious, and requires regular investment of energy that can be hard to schedule. So why should you blog? Because you can’t afford not to...

Marketing Strategy

How to Choose a Web Designer

When a small business owner asks this question of their colleague, it's often because they are hoping for a quick and simple answer that will get their own website done with speed and ease.

But there are other questions you should be asking, questions that will make sure that the web designer you choose will create the right online presence for your business, and not just a fast-and-easy solution.

Website Design

5 Ways to Generate More Quality Leads

No matter how busy you are, if you are in business you know that you need a constant lead generation to keep your business running and growing. But often, especially for those who have been in business for while, methods of lead generation become stale. When leads start to slow down, you enter a 'panic' mode and try to scramble to find a way to acquire fresh leads.

Marketing
Marketing Strategy

Why Whitespace is Sexy

It might surprise some of my clients to know that I don't have any formal training as a web designer. You see, I'm kind of old in Internet years, and back when I started designing web pages and sites, there were no classes. Or teachers. Or experts. There was barely a commercial Internet in those days, and to access it you usually had to listen to something like this. We didn't have any of the rules or tools we do today to help make websites usable, fun or easy.

Branding
Website Design

Why Your Email Marketing Program Doesn't Work

While it's one of the oldest forms of online marketing, (and by oldest, I mean over a decade old)... email marketing is far from dead. In fact, it is one of the most reliable, dependable and effective ways to communicate your message and build brand awareness.

I know, you don't believe me. But I swear I'm not making this up. Recent studies show that 91% of people are willing to get a daily message from a brand that they know via email. Yes, daily. Yes, 91%.

Email Marketing

What's in a Name? A Lot, if You're a Marketer.

Art and Science of MarketingWhen a small business owner approaches me about marketing their new business, the first place they usually start is the name. "I'm going to start a company and call it X.", they tell me. When I ask how they came up with that name, I get a myriad of explanations... most of which have very little to do with the marketing of their new business.

Branding

Pages